By moving NPR to podcasting analysis, privacy issues are increasing-npr podcasts

Until then it was not easy to measure the success of podcasts, but how many people download them – an indicator that is so broad that it is almost useless, such as viewing pages on the web. Last year, Apple and Spotify came up with analyzes of their platforms that tell manufacturers how long listeners have used the podcast, but their systems are proprietary, meaning they only share the data that chose to share. So the NPR, its own giant podcasting, decided to develop its own podcasting open source measurement standard that anyone can use.npr podcasts

The new sowtware Remote audio data RAD-npr podcasts

In a blog on December 11, developer Stacy Goars presents software, external audio data technology (RAD), as a way to share measurement data to listen directly to publishers with what she calls “extreme caution and respect for privacy.” By default, the audio “tag” in the podcast stream at different locations – Podcast manufacturers can choose where and when they should be placed – and then keep track of how many listeners have undergone a particular tag. In theory, podcasters and marketers might know how many people have heard podcasts, whether they have paid, how much they have missed, inevitably report Blue Apron, and so on.npr podcasts

NPR said in a press release that the new standard was introduced by podcasting distribution services such as Panoply, Public Radio and Podtrac, and makers and publishers, including The New York Times, iHeartRadio, Google and ESPN, supported technology development.npr podcasts

What the company thinks of news-npr podcasts

But not everyone in the podcast industry is happy with the new standard. Although the NPR claims that the data will help advertisers and sponsors commit to supporting the podcast and that video makers are likely to generate more revenue, skeptics claim that this will also help creators and advertisers to track down and identify individuals. listeners. Marco Armenta, who developed the original Tumblr platform, and the document saving service, called Instapaper, create a podcast distribution service called Cloudy. He says he does not intend to integrate the standard of NPR into the product and not into others to do so.npr podcasts

“I understand why large companies’ podcasts want more data from listeners, but listeners and program makers have no benefits,” Armenta said on Twitter after the NPR announcement. “I will not support specifications for following the behavior of the listener in cloudy weather. Podcasters receive sufficient data from your IP address when downloading episodes.” Arment kept saying he sees no reason for podcast application support that type of tracking and reporting: “There is no obvious benefit for application makers (actually requires more work), and this is a violation of GDPR privacy and liability that users will claim if you understand. “npr podcasts

Podcasting purists are also afraid of the possibility that detailed tracking users can turn their business into the same wasteland of horrific ads with immediate response that much of the network has grown – inevitably leading to less revenue, not more. “Let’s look online, the best and latest example of a widespread and diverse, mature, fully analytical carrier,” said Armenta. – How did you get this for all countries? Publication of a healthy company on the internet and reducing consumer abuse / privacy?npr podcasts

Goer’s colleagues and NPR Joel Suherman, vice president of digital broadcasting strategy, said standard anonymous data to track and retain customers. But those who understand the technology say it would be easy for someone to get the information they get from downloading the podcast with an IP address and other relevant information, and understanding what is (and where) and combined with the tracking behavior of listening. Although the NPR may not want to use this way, it is likely that a site will choose to do this.npr podcasts

Sucherman says the benefits of knowledge in a more detailed way are how people listen to a podcast that is worth the risk. “It’s good to sit and say that [podcast] publishers are bad because they want to know more about the habits of listening to people but not living in the real world,” he says. “To provide better programs and better content, I think this is a fair compromise.” Goars says that one of the groups that NDP really wants to help more small independent makers.npr podcasts

What does the NPR policy say?-npr podcasts

NPR One had the same type of tagging with its own podcasts and had immediate results, they add. A podcast from NPR Politics was opened with a member of the panel and analysis showed that many people stopped listening before coming to the main theme. So the data team took it to the editors and they turned the show around so they could score points much earlier. “After we changed it, it was a blow,” says Sucerman. “We could see exactly when people started to get away, so I started editing again and they were fascinated by it, allowing us to make decisions that were impossible with traditional analysis.”npr podcasts

Arment and others noted that Pocket Throws, distributor, who is buying NPR a share earlier this year, has not yet said if they want to include standard tracking. (Update: in a post on Twitter, Pocket Casts said there were no plans to perform RAD this time “.” But Sucherman does not believe that lack of support is a message about whether the company agrees with the technology. “They’re an independent company, so don’t tell them what to do, but just hold shares in them,” he says. “They also only had a great new edition, so it would still not read too much in [they support no RAD]. “npr podcasts

To be rationally criticized by Armenta and others, whose history is a guide, advertisers and marketers are likely to need more analysis and data for podcast users to justify the money they market and can offer NPR as the standard. This is likely to find some support.npr podcasts

By moving NPR to podcasting analysis, privacy issues are increasing-npr podcasts
The new sowtware Remote audio data RAD-npr podcasts
What the company thinks of news-npr podcasts
What does the NPR policy say?-npr podcasts

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